ABOUT BEELINE
Redefining ownership with integrity, care, and convenience.
We’re on a mission to transform how you manage your home. Total Home Care prioritizes relationships over sales and treats every home and homeowner with the care you deserve.
We built Beeline for homeowners like you.
You want to enjoy your home without the constant stress of repairs and maintenance. But between unreliable contractors and sales-driven service companies, every fix feels like a gamble and no one’s looking at the big picture.
At Beeline, we treat your home as an integrated system, delivering proactive, licensed care through one trusted relationship. With us, you get more than repairs–you gain freedom, confidence, and the peace of mind that comes from knowing your home is in expert hands.
We built Beeline for homeowners like you.
You want to enjoy your home without the constant stress of repairs and maintenance. But between unreliable contractors and sales-driven service companies, every fix feels like a gamble and no one’s looking at the big picture.
At Beeline, we treat your home as an integrated system, delivering proactive, licensed care through one trusted relationship. With us, you get more than repairs-you gain freedom, confidence, and the peace of mind that comes from knowing your home is in expert hands.
Matt Ferguson
Founder & Chief Concierge
Our Story
Matt Ferguson discovered his talent for fixing things early in life. Some of his earliest memories involve helping his dad with projects and tagging along to HandyDan, the local hardware store. At sixteen, his Sunday school teacher Joe–the church handyman–recognized Matt’s abilities and offered him a job. Working alongside Joe, Matt gained hands-on experience with carpentry, plumbing, and electrical work.
After studying accounting at Baylor University, Matt graduated in 2002 and joined Ernst & Young before moving on to Oak Hill Advisors, where he built a reputation for finding clarity in complex situations–creating systems, solving complex problems, and leading teams. Eventually, he transitioned into San Francisco-based fintech, where he found success–but also restlessness.
He realized he had the skills, experience, and drive to build something of his own. Something real, grounded, lasting.
He saw a familiar pattern among friends and family: everyone owned homes, but no one had the time or trusted help to maintain them well. The industry was reactive, fragmented, and built for sales– not service. That’s when the idea for Beeline snapped into focus.
“If you don’t try this, you’ll never forgive yourself.”
Matt is a licensed CPA with two decades of experience in financial services. While he had the business experience to start a company and the technical experience to serve his clients, Beeline was a radical departure from anything he had done before.
With his wife’s encouragement, Matt made the leap. “I didn’t choose Beeline,” he reflects. “Beeline chose me.”
The name captures it all: just as bees take the most direct path to their destination, Beeline offers a direct, efficient path to better home care. And like bees working together in a hive, the Beeline team collaborates to care for each home as an integrated system.
Beeline isn’t just Matt–it’s a people–first company where tradespeople are respected, salaried, and supported with real opportunities to grow. clients regularly hand over “keys, codes, and kids, “–a phrase Matt laughs about, though they respectfully decline the babysitting. It’s a sign of deep trust, and trust is what Beeline is built on.
WHAT WE BELIEVE
Our Core Values
These aren’t just words on a wall. They guide every decision we make-from how we hire, to how we serve, to how we show up for our clients.
Everything is a system.
We don’t just fix what’s broken-we step back and see how it fits into the whole. We look for patterns, ask better questions, and solve problems at the root.
We put people before profit.
Our team is salaried, not commissioned, so we can focus on what’s right–not what pays. We care more about trust than transactions.
We always do the right thing.
Integrity is our baseline. We show up when we say we will. We admit when we mess up. We don’t cut corners or hide behind fine print.
We build order from chaos.
Where others see mess, we see potential. We bring structure to the scattered using process, consistency, and craftsmanship to restore calm.
We are proactive by default.
We don’t wait for things to break. We anticipate, plan, and act early. Proactive thinking builds trust, reduces stress, and gives people their time back.
We practice radical transparency.
We believe in honest, humble communication. Our pricing is clear. Our timelines are realistic. Transparency reduces friction and builds trust.
We value craftspeople.
Skilled trades are the backbone of this business. We respect the work, the knowledge, and the pride it takes to do a job well. Fair pay, clean culture, real opportunity.
We move between the forest and the trees.
We know when to zoom out and when to focus in. We shift between strategy and detail without losing sight of either.
We elevate service to its rightful place.
Service isn’t something we sell-it’s something we embody. In an industry obsessed with speed and sales, we choose presence, precision, and a job done right.
We are always learning.
We believe the best teams are made of lifelong learners. We ask questions, seek feedback, and stay curious–because growth doesn’t stop at good enough.
We are homeowners too.
We make recommendations as if your home is our home. That means a repair-first mentality–extending the life of your systems rather than rushing to replace them. We don’t profit from your problems; we solve them the way we’d want ours solved.
We care for the homeowner as much as the home.
This isn’t just a business relationship. We celebrate births, attend funerals, and show up for the moments that matter. Your home is where your life happens–and we consider it a privilege to be part of that story.
Proudly local. Built for neighbors.
We’re not a faceless national chain–we’re your neighbors. Beeline is proudly local, built for people and communities we see every day. When you call us, you’re calling someone who cares about Fort Worth as much as you do.
Serving Fort Worth & Surrounding Areas
Your home, handled–starts here.
Schedule your complimentary home walk-through and see the Beeline difference.